Social Media Management

Social media PLATFORMS

There are social media platforms out there for everything and everyone, including ones to connect people with shared interests, similar hobbies, comparable demographics, and much more. The point is that there are way too many social networking sites out there to ever have a presence on them all, and your time would be better spent focusing on the sites that get the most traffic. Of all the social media sites out there, the top ones in terms of monthly active users include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

The entire point of social media marketing is to engage with your best audience for your business, so it’s not advisable to choose a platform where your market reach is not aligned with your target audience.

Social media strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.

You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.

Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.

As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our virtual assistants monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.

responding to fans & followers

customer experience

creating and posting content

A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing copy but also developing creative in the form of images or video. In addition to their own content, many businesses will also share curated content from third-party sources on relevant topics.

This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.

creating ad campaigns

Creating and implementing social media ads is an integral part of answering what is social media management. Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.

For example, posting ads on Facebook can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after seeing relevant content from your Facebook ad.

social media schedule

When it comes to social media management, consistency is key. You see, no two businesses are alike. Therefore, you can’t expect the same results for every business who has implemented the same approach in posting on social media channels. However, whatever frequency or time of posting that you choose to do, you have to do it consistently.

If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.

tracking performance

As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.

Tracking your performance also helps you identify areas of improvement. Once you know what needs work, you can start taking actionable steps to improve your social media strategy. This will enable you to boost results now and in the future.

Do you know what is being said about your business? Do you respond to customer reviews? With a vast array of options for customers to leave positive and negative feedback it is important to ensure you are addressing any concerns and highlighting your successes.

Our virtual assistants can provide brand management services to locate and respond to any feedback received in a timely manner, allowing you to focus on running your business. Our team will provide feedback and insights into reviews  to allow your to make improvements as required to to engage with your customer base.

brand & reputation management

managing contests & giveaways

Social media contests and giveaways are an effective way to keep your audience engaged while growing your fan or follower base. Whether you use a simple drawing or ask users to submit their own content, there are plenty of ways that you can use contests to drive more traffic to your pages.

If you plan to create contests or giveaways, then managing this process will be part of your company’s overall social media management tasks. Managing a contest involves creating rules and guidelines, accepting submissions, choosing a winner, and following through with the promised prize or giveaway.

messenger bot management

You’ve heard it said - Chatbots will replace mobile apps. Chatbots will replace email marketing. Chatbots will replace customer care agents. Chatbots will cut your costs and increase your revenue. And they’re gonna do it all while you sleep.

Bots are programmed to understand questions, provide answers, and execute tasks. From a customer’s perspective, they’re a friendly and accessible time-saver. Rather than opening an app (let alone downloading one), making a phone call, running a search, or loading a webpage, your customer can just type a message, like they would to a friend.

It’s no surprise that, according to a survey by Oracle, 80 percent of businesses want a chatbot in place by 2020.

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Customer Experience, Contact Centre and SME Specialists